It's Not All About Audio


Podcast Conferences of the world

Over the summer the world’s podcast community gathered in a hotel in Florida for half a week of talks, panels and networking.

In September, the London Podcast Festival played host to over 50 live podcast recordings and panel discussions. Alongside the festival, the Podcast Maker Weekend took place in Kings Place. Featuring ‘a range of sessions on the art, craft, technology, business and politics of podcasting, with sessions to suit beginners and experienced podcasters and audio makers alike’.

Sadly I didn’t make it to either of these events.

I am however, involved in a brand new event coming to Manchester in November.

Pods Up North is the brainchild of three podcasters from the North West of England. There is so much podcasting talent in the north - me included. We have had to find our own way though. This new conference hopes to change that with big names already announced such as Jonathan Wall, Controller of BBC Sounds.

Out of my comfort zone

It’s no surprise that I would want to be involved in a podcasting event in the region that I call home. My role in the event however, probably is.

I’m going well outside of my comfort zone and turning my hand to copywriting and social media marketing.


I’ve always enjoyed writing. I used to write short stories when I was at school. They were short, not through design but because I don’t think I ever finished one. Of course, I now write this blog. Updating it with a new post once a week as part of the #Write52 campaign.

Writing isn’t my specialist subject though. That accolade goes to audio, obviously. So why have I done it?

A new challenge

First of all I want to challenge myself.

A year ago I decided to quit my job and start freelancing as an audio producer. That was, and remains everyday, a challenge in itself. This will push me further.

Secondly I want to improve my own marketing skills. Marketing is a key component for any podcast. I believe that you should spend the same amount of time marketing your podcast as you do recording, editing and publishing an episode. Without this you can’t expect your audience to grow. The same theory should be applied to my business.

My plan isn’t to change my career direction. I’m not here to start taking work away from professional copywriters or social media managers. I’m simply wanting to improve myself.


Pods Up North

The event itself is sure to be a good one. It is being hosted at The Federation in Manchester’s Northern Quarter on November 23rd.

You can buy tickets here (I wrote the copy by the way!). Oh, and if you get yours before 10th October it will only cost you £50. I hope to see you there.

Pods Up North is a one day event to celebrate, educate and support podcast makers. The first event of it’s kind up North, bringing together the podcast community for a day packed-full of panel discussions, workshops and talks.

Date: Saturday 23rd November 2019 Time: 0900 - 1800 Venue: The Federation, 2 Federation Street, M4 4BF

Tickets available online here